![How to be understood by non-technical businesses with author Anne Janzer]()
December 30, 2020
How you present yourself, makes all the difference as to how you are perceived. From how you present yourself in person, in writing and in your sales presentations. At audit, presentation is very important to us, obviously.
MSPs use audIT to make the technical information they gather understandable to non-technical clients. We know that the way MSPs present makes a big impact on their sales success and bottom line.
I recently interviewed author Anne Janzer for the Elevating IT podcast. Anne has written several books on writing and marketing. As well, she coaches non-fiction authors.
Anne’s book; “Writing To Be Understood” caught my attention. The book does a great job of illustrating the importance of simplifying communication.
In this interview, Anne shares a ton of great information and tips on how to speak to non-technical people in a way they can understand. Which if you follow the audIT blog or are an audIT user, is extremely important to being able to close more sales.
December 21, 2020
Randy is an old school, long time sales pro who has evolved in ways he never would have imagined.
December 3, 2020
With years of sales and channel experience, John has deep knowledge on selling IT services and offers some great advice in our 'Thanksgiving Special'.
November 27, 2020
This is the first in a series of episodes where I interview sales professionals that are not in the channel. Today I chat with Eric Bam, VP of Sales And Marketing with Perfect Crust Pizza. Eric is a true sales pro and delivers piping hot sales tips!
November 23, 2020
How's your presentation skills? Do you hate presenting? Today, Frank and Mike talk about presentation skills for MSPs
November 19, 2020
John Fazio is the Director of Sales at Zorus, Inc and a former trainer with Sandler Training. John has an amazing background in sales and shares all in this episode.
November 17, 2020
Frank M. DeBenedetto shares how he's managed to scale up his MSP during difficult times all while running another business (audIT)
November 11, 2020
Selling IT services to new and existing clients opens the door to liability issues for you and your clients. Find out from guest expert Justin Reinmuth how to make sure your MSP and your clients are protected in this ever changing and dangerous landscape.
November 6, 2020
Frank and Mike talk to MSP and audIT user Brian Benton from Xccelero.
November 4, 2020
Talking about up-selling and retaining clients. Michael's overall client retention average is 10.7 years and their top 50% of clients average 18.1 years. AudIT is a part of that equation as over 95% of their clients are full stack. They use AudIT to continually engage with their clients and highlight the areas that require improvement.
