Elevating IT - The Podcast For MSPs
Mark Knowlton From TechScreen Talks Communicating Value

Mark Knowlton From TechScreen Talks Communicating Value

March 2, 2021

Mark Knowlton is the CEO and founder of TechScreen, Inc., a SAAS that helps recruiters screen IT talent. Mark has been in the world of technical recruiting since the late 90s. On this episode Mark shares his perspective on communicating value to prospects and clients.

Inside The Perfect Close With James Muir

Inside The Perfect Close With James Muir

February 17, 2021
James Muir joins us to talk about is best selling sales book: The Perfect Close. 
The Return Of The MSPJedi (Frank M. DeBenedetto)

The Return Of The MSPJedi (Frank M. DeBenedetto)

February 7, 2021

Frank M. DeBenedetto rejoins the podcast after a short hiatus to share how his MSP ended the year and his thought for the upcoming year 2021.

Effective Communication With Executive Speaking Coach John Bates

Effective Communication With Executive Speaking Coach John Bates

February 2, 2021

John is the CEO of Executive Speaking Success and his large and small group trainings are recommended by executives from organizations like Johnson & Johnson Innovation Labs, NASA, Accenture, IBM, AirLiquide, Boston Scientific and more. In this episode John shares what it takes to really communicate effectively whether to a TED audience or in a one-on-one sales presentation.

Eric Torres from Datto Part 1

Eric Torres from Datto Part 1

January 26, 2021

Growth opportunities in 2021, overcomplicating technical services when selling, gaining confidence in your sales process, putting yourself in your prospect's shoes, keeping it simple and more sales strategies with Eric Torres, Director of Channel Development at Datto.

Growing Your MSP In 2021

Growing Your MSP In 2021

January 19, 2021

Alec Stanners, VP Of Business Development at bvoip, digs into his bag of sales and marketing trips to share some great growth strategies for MSPs. 

How Is Business - MSP Conversation

How Is Business - MSP Conversation

January 14, 2021

Mike is joined by two amazing MSPs to talk business this week! Mike, Eric and David talk about what's happening in their businesses today.

How to be understood by non-technical businesses with author Anne Janzer

How to be understood by non-technical businesses with author Anne Janzer

December 30, 2020

How you present yourself, makes all the difference as to how you are perceived. From how you present yourself in person, in writing and in your sales presentations. At audit, presentation is very important to us, obviously.

MSPs use audIT to make the technical information they gather understandable to non-technical clients. We know that the way MSPs present makes a big impact on their sales success and bottom line.

I recently interviewed author Anne Janzer for the Elevating IT podcast. Anne has written several books on writing and marketing. As well, she coaches non-fiction authors.

Anne’s book; “Writing To Be Understood” caught my attention. The book does a great job of illustrating the importance of simplifying communication.

In this interview, Anne shares a ton of great information and tips on how to speak to non-technical people in a way they can understand. Which if you follow the audIT blog or are an audIT user, is extremely important to being able to close more sales.

Embracing The New Sales Model With Randy Chaffee

Embracing The New Sales Model With Randy Chaffee

December 21, 2020

Randy is an old school, long time sales pro who has evolved in ways he never would have imagined. 

Talking Turkey With John Fazio From Zorus

Talking Turkey With John Fazio From Zorus

December 3, 2020

With years of sales and channel experience, John has deep knowledge on selling IT services and offers some great advice in our 'Thanksgiving Special'. 

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