Elevating IT - The Podcast For MSPs
How Is Business - MSP Conversation

How Is Business - MSP Conversation

January 14, 2021

Mike is joined by two amazing MSPs to talk business this week! Mike, Eric and David talk about what's happening in their businesses today.

How to be understood by non-technical businesses with author Anne Janzer

How to be understood by non-technical businesses with author Anne Janzer

December 30, 2020

How you present yourself, makes all the difference as to how you are perceived. From how you present yourself in person, in writing and in your sales presentations. At audit, presentation is very important to us, obviously.

MSPs use audIT to make the technical information they gather understandable to non-technical clients. We know that the way MSPs present makes a big impact on their sales success and bottom line.

I recently interviewed author Anne Janzer for the Elevating IT podcast. Anne has written several books on writing and marketing. As well, she coaches non-fiction authors.

Anne’s book; “Writing To Be Understood” caught my attention. The book does a great job of illustrating the importance of simplifying communication.

In this interview, Anne shares a ton of great information and tips on how to speak to non-technical people in a way they can understand. Which if you follow the audIT blog or are an audIT user, is extremely important to being able to close more sales.

Embracing The New Sales Model With Randy Chaffee

Embracing The New Sales Model With Randy Chaffee

December 21, 2020

Randy is an old school, long time sales pro who has evolved in ways he never would have imagined. 

Talking Turkey With John Fazio From Zorus

Talking Turkey With John Fazio From Zorus

December 3, 2020

With years of sales and channel experience, John has deep knowledge on selling IT services and offers some great advice in our 'Thanksgiving Special'. 

Selling Is Selling

Selling Is Selling

November 27, 2020

This is the first in a series of episodes where I interview sales professionals that are not in the channel. Today I chat with Eric Bam, VP of Sales And Marketing with Perfect Crust Pizza. Eric is a true sales pro and delivers piping hot sales tips!

Improving Your Presentation Skills

Improving Your Presentation Skills

November 23, 2020

How's your presentation skills? Do you hate presenting? Today, Frank and Mike talk about presentation skills for MSPs

Talking Sales Live With John Fazio From Zorus, Inc.

Talking Sales Live With John Fazio From Zorus, Inc.

November 19, 2020

John Fazio is the Director of Sales at Zorus, Inc and a former trainer with Sandler Training. John has an amazing background in sales and shares all in this episode.

How To Scale Your MSP

How To Scale Your MSP

November 17, 2020

Frank M. DeBenedetto shares how he's managed to scale up his MSP during difficult times all while running another business (audIT)

Cyber Liability: What MSPs Need To Know

Cyber Liability: What MSPs Need To Know

November 11, 2020

Selling IT services to new and existing clients opens the door to liability issues for you and your clients. Find out from guest expert Justin Reinmuth how to make sure your MSP and your clients are protected in this ever changing and dangerous landscape.

Brian Benton from Xccelero

Brian Benton from Xccelero

November 6, 2020

Frank and Mike talk to MSP and audIT user Brian Benton from Xccelero.

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